Best email marketing software for ecommerce


Best email marketing software for ecommerce

If you are looking for the best email marketing software for eCommerce then you are in the right place because in this post we are going to cover best email marketing software for eCommerce. Choosing the best email marketing software can be a little bit confusing and time taking process.

Buying Guide

Before buying any email marketing software you should consider some important things which we are going to share with you in the following.

  • User Interface: Is the email is clear and attractive
  • Usability and Reliability: Is it easy or hard to learn and master. Does the company give good tech support, user support, tutorials, and training support?
  • Integrations: Can we connect it easily with other tools, Does the company provides pre-built integrations with digital marketing tools, or eCommerce tools such as Shopify, Big-commerce, woo commerce, and others. Can we integrate this software with your WordPress website? 
  • Automation: Does the efficiency of the software improve with the help of email marketing automation.
  • Personalization: Does personalized email campaigns is possible by the software. 
  • Management of Data and Analytics: Does the software can manage and analyze data.
  • Value for money: is the price is clear, transparent, and flexible. 
Best Email Marketing Software for Ecommerce

HubSpot: Best e-commerce email marketing software for CRM

HubSpot is an amazing email marketing software that comes with many interesting features such as forms, landing page, contact management, live chat, integration with social media, and analytics on traffic and conversions. This software offers adaptive testing, blogging, automation, follow-up emails, retargeting campaigns, custom reporting, and landing page reporting. 

  • Easy to use
  • Intuitive user interface
  • Automated customer interaction tracking
  • Lots of free features
  • Looks expensive for small businesses
  • Limits on mass emails
  • Lack of a/b testing for automated emails
                                                                 Visit Website

 Omnisend: Best for New Users

Best email marketing software for ecommerce
Ominsend is software that can be easily integrated with powerful eCommerce software. This software offers features such as automation, segmentation through which you can target main users, active subscriber growth with pop-up forms, channel selection, and reporting. 

  • Cheaper than tools such as Mailchimp and Klaviyo
  • Easy automation set up
  • This software provides follow up campaigns and newsletter campaigns
  • Not flexible when customized
  • Minimal templates
  • Lacking in reporting capabilities
                                                            Visit Website

2. Klaviyo: Best Email Marketing Software for reporting and segmentation

Best email marketing software for ecommerce

Klaviyo software is an amazing software that is known for its integration, reporting, and customer segmentation. This software is made to helps growth-focused, brands drive more sales with super-targeted highly relevant email, Facebook, and Instagram marketing. 

  • You can use it easily
  • Monitor campaign effectiveness with analytics tools
  • Customization capabilities and excellent segmentation
  • Expensive
  • Lack of extensive email design features
                                                          Visit Website

Salesforce: Best for automation

Salesforce is another amazing software that a beginner can use easily. This software is integrated well with CRM. Salesforce is used to engage customers with relevant, empathetic digital marketing from anywhere. With this software, you can sell smarter and increase your business growth faster from anywhere. You can quickly launch and scale eCommerce built around your customer from anywhere.

  • It's a simple platform and user interface
  • Amazing automation capabilities
  • Amazing API that enhances integration
  • Poor mobile user experience
  • The software requires a modern update
  • Poor customer service
                                                          Visit Website

In this post, we covered the 4 best email marketing software for e-commerce. In our opinion, Hubspot is the best email marketing software for eCommerce. 

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